The democratization of the Internet has brought along numerous business opportunities, especially for small companies and for individuals who possess a particular talent or idea, but lack the financial resources big corporations have. Given women’s always increasing interest in fashion and the rapidly changing trends within this industry, jewerly crafting skills can turn into a very lucrative business, provided you know how to advertise your products. Here are a few ideas that you might find useful if you are looking for ways of promoting your online jewelry store:
1. Social media
This is the phrase web marketers are using the most frequently during the last few years. Indeed, the power of social media is infinite nowadays. There are the big social networks, like Facebook and Twitter, but there are also local social engines and new such websites emerge every day on the web. Aware of the commercial powers they have become, social networks have developed special tools that businesses can use to target their potential customers.
2. Blogs
Blogging is another trend of the contemporary world. Join it and create a special blog dedicated to your online jewelry store. There you can upload pictures of the products you have on sales and you can provide detailed descriptions of the idea behind them. Don’t forget that most often, the story behind the item is the one that closes the deal. People want to feel special and buying jewels that come with an interesting history is just a part of it.
3. Signature emails
Before you can sell your products worldwide, you can start locally. Therefore, create a signature for your email that includes a link to your online jewelry store. This way, any time you will write an email to your friends, the link will appear on the bottom of it, reminding them of the products you are offering.
4. Forums
Promoting your online jewelry store actually means promoting your website and one efficient way of doing it is entering specialized forums where people discuss about jewels and redirecting them towards your own store.
5. Ebay and the like
There are several e-commerce websites (eBay is just one popular example) that allow anyone to create an account and display their products. But don’t stop at uploading pictures and setting prices. Whenever you make a sale, encourage your customers to provide a feedback. Clients’ testimonials are an important asset for an online business.